With the interior for the first Lick store we wanted to celebrate paint and color as one of the most immediate, most intuitive ways to create a space. The design takes inspiration from its location in London Battersea and references London's history of art deco architecture as well as modernist interiors from the early 20th century and its simple and effective way of using paint as the main design feature.  The idea was to create a workshop or atelier feeling while also having a residential element to it, that is easily approachable for costumers and re-invents the way we buy paint and decorate our houses. Photography by Alexander J. Edwards.